student resourcesCase Studies
Case studies in enterprise in nanotechnology, which have been adapted for independent study
Above: Logo and link to the
White Rose Centre for enterprise.
Below is the Enterprise in
Nanotechnology logo:
These case studies were originally created for the Enterprise in Nanotechnology workshop which took place in Leeds on 20-21 May 2002. The Case Study Guide has been adapted to apply to independent study.
At the Workshop, expert speakers talked about the business plan and the subject of marketing. The first two file downloads below provide brief introductions to these topics. More information can be obtained from the references included.
The case studies linked below are all Adobe pdf files:
- Business Plan Basics (20kB)
- What is Marketing? (19kB)
- Case Study Guide (68kB)
- Case Study Blue (127kB)
- Case Study Yellow (92kB)
- Case Study Green (49kB)
Case studies were written by Brian P. Clark, who would like to thank Jim Shaw, now of Advantage West Midlands, for his valuable advice on the subject of marketing.